ICONOMI is one of the world’s largest FCA registered crypto social trading platform
Trequartista Consulting (Trequartista), the branding and corporate communications agency, has today announced that following a competitive pitch process, it has won the chance to represent ICONOMI – a FCA registered social trading platform that offers users a simple and secure way to manage their crypto portfolio.
Trequartista has been tasked to raise the profile of the business across multiple media in the UK and advise on ICONOMI’s expansion to mainland Europe. As well as media relations, Trequartista’s design, content creation and digital capabilities also helped them pick up the win, but it was the “refreshing attitude that helped them to stand out”, says ICONOMI CEO, Peter Curk.
He continued: “We had really interesting, honest conversations and the genuine desire to help grow our business really struck home for me. There were no unrealistic promises, no corporate bulls**t, just professional, insightful and well-thought-through strategic advice. We’re excited for the long-term relationship we’re starting now”.
Iconomi is Trequartista’s first crypto client and during the process the team were competing against specialist digital currency consultancies, but it was the chemistry between agency and client that drove Trequartista to win the business according to its founder, Chris Wilson.
Chris said: “We worked hard to win ICONOMI and will be the first to admit that we aren’t subject-matter experts in this area. But, what we are good at is storytelling and working closely with company founders and execs to deliver results – and we have the track-record to back that up. As soon as we met Peter, we clicked, we were fascinated about the ICONOMI business and instantly excited to tell its story. That’s what helped us against the competition and we’re looking forward to smashing it for ICONOMI going forward.”
The win is Trequartista’s ninth since it launched a year ago and follows the recent appointment of its first US representative, allowing it to grow internationally and “start to tap into a strong pipeline across the pond” says Wilson.
Like any good Trequartista, we can operate and get results in any team. Our roots may well be predominantly in financial services, both institutional and retail, but our client roster includes clients from real estate to rugby, crypto to cleaning, football to food production, legal to learning, sponsorship to skincare and a whole host of other industries we could list in such alliterative fashion. Fashion to fitness in fact.